Financial Forecasting Webinar – October 14, 2014






I’m excited to announce a brand new, free webinar on the power of financial forecasting. You will learn how to use financial forecasts and projections to enhance confidence, credibility and trust with everyone interested in (and invested in) the financial success of your company.

Creating the forward looking view of financial performance is a surprisingly effective way for entrepreneurs (and CFOs) to play a more strategic and vital role in the future of your organization.

Here’s what happens when you create clarity and insight using forecasts:

  • You discover the importance of identifying and focusing on the key drivers of financial performance
  • You avoid nasty surprises
  • You begin to view financial information as an effective decision-making tool
  • You begin paying closer attention to the financial statements(because they take on new meaning)
  • And not long after that, results start to improve. Profitability and cash flow begin to grow. And that puts a big smile on everyone’s face!

There’s never been a better time to take your game to the next level and jump into the exciting, rewarding and strategic aspects of helping build a business that wins financially.

And it all starts with becoming really good at financial forecasting.



Philip Campbell





Philip Campbell, author of the book Never Run Out of Cash, and the soon to be released book, Financial Forecasting for CFOs and Controllers, and Rusty Luhring, developer of SurvivalWare, will show you how to create a financial forecast you can trust… and how to avoid the single biggest mistake people make when creating a financial forecast or projection.

This webinar will help you tap into the unique and exciting benefits that financial forecasting can unlock for you, your CEO and your company as a whole.

SurvivalWare 2014 Officially Released

SurvivalWare 2014 Released

The customer notifications just started going out last week, and finally we can announce the new version is available to everyone!

There are two versions:

  • SurvivalWare Simple  at $495 is for those who need to analyze a single company, using either a simple or sophisticated financial model.  We think this version will appeal to business owners, entrepreneurs, and their financial helpers such as bookkeepers, accountants, and consultants.
  • SurvivalWare Pro at $895 is for those who need to analyze multiple locations or companies, or developers of custom financial models and reporting systems.  SurvivalWare Pro is great for franchisors with hundreds of franchisees to analyze in a common format, larger enterprises looking for cost-effective reporting solutions, and entrepreneur-developers who want to provide services to these enterprises, or run their own Profit Improvement Groups.

What’s New – SurvivalWare Simple

Two Models Included – Simple and Fort Knox

SurvivalWare at its core is a financial modeling tool.   The Fort Knox model is a sophisticated corporate planning model developed over many years.  It allows for 10 product lines, 50 or 60 operating expense lines, and flexible projection methods for working capital so that you can hardwire assumptions, or use a Days of Sales as a forecasting technique.  It also has the ability to fund cash  shortfalls with a credit line.

The Simple model strives for simplicity above all else.  There is just one revenue category, and 15 operating expense lines.  Mapping and loading data goes a lot faster.  There are fewer tabs to choose from in the DataViewer, and the number of reports available is about a third of what comes with the Fort Knox model.   The Simple model still does a complete Income Statement, Balance Sheet, and Cash Flow projection – it just uses fewer lines to do it in.  A side benefit to the simplicity is that the complete set of formulas for the Simple model can be exported to a spreadsheet, not just the data.

Cash Flow Focus Report

Cash Flow Focus

Philip Campbell came up with the idea about a year ago, and we collaborated on implementing the feature in SurvivalWare.  The concept is to calculatet the Top 3 Cash Flow items each month, and present them in order of importance (i.e ranked by magnitude) along with an “All Other” category.  The idea is to focus your attention on the top 3,  so that you can explain what happened to the cash last month (or last quarter, last year) in a two minute conversation with a spouse or business partner.

Cash Flow Focus Report







The Cash Flow Focus Report is available as a formal report, or as a special view (with graphing, drilldown capabilities) in the DataViewer and Projection Modules.


Formula Bar

We added a formula bar to show you how each row in the model is calculated in plain English.  

Formula Bar - History








Even better,  if a variable is calculated differently for Projected months vs. Historical months,  you see a different formula based on the focus cell.

Formula Bar - Projection








And if you have used the Forecast Tool to forecast a key assumption, the Forecast Technique is displayed in the Formula Bar.

Formula Bar - Forecast Technique









You can enter text and associate it with a specific row and time period.  The notes appear in a Notes box at the bottom of the screen as you click on any cell.





Entering a Note:









They also appear on printed reports in two different formats:  the Actual vs. Budget Reports show the notes on the same line as each item on the report.













You also have the option to display the text as footnotes at the end of each page, just by clicking on the “Display Notes” check box on the report screen.



















Notes are also displayed on the Trend Graphs if any of the time periods covered by the graph have notes associated with them.







Disposable Spreadsheets with formulas

This cool new feature is available for the Simple Model only.  The template for the Fort Knox Model is under construction.









It warns you it’s going to take a long time.






It seems to take Forever!







This is what the spreadsheet looks like in Excel:












Row Mapping Improvements (and dozens of minor improvements)

Real Quick, some of the more notable ones:

  • Row Mapping Tool
    •  “omitted only” view helps your troubleshoot mapping errors.
    • ability to set flex names for the model rows during the mapping process.  Just “right-mouseclick” on the mapped-to row and type in a new nam
    • ability to deal with duplicate account numbers (but different descriptions) when mapping financial statements originating from accounting systems other than QuickBooks.  SurvivalWare really shines at importing data from weird formats produced by niche accounting software.
  • ZIP Files – the Simple Model and Fort Knox Model now create a single zip file with all relevant company files in one place – including row maps and imported financial statements.  This makes it easy to send SurvivalWare data from one person to another.  The zip files are typically 3 or 4 MB or less in size, and can be sent easily as email attachments.  Note: the AlphaGraphics Model has been doing this for years.


What’s New in SurvivalWare Pro

Coming soon… in Part 2 of “SurvivalWare 2014 Officially Released”












The Power Menu


Understanding Your Cash Flow in 10 Minutes or Less – Webinar May 20, 2104

We just put the finishing touches on the content for today’s webinar featuring Philip Campbell and his Cash Flow Focus report.   The Cash Flow Focus Report is designed to help you understand your cash flow in 10 minutes or less each month.  There are still seats available – so please register if you haven’t already.  A link to the recorded webinar will be sent to all who register.

In addition to Philip’s spiel, I’ll be showing off some of the features in SurvivalWare Simple, which we are officially releasing today.  Another reason to register for today’s webinar at 1:00 p.m. EDT – special discounts on our Concierge QuickStart service available until June 1, 2014.  You have to watch the webinar to get the discount code!


Here is a link to the recorded webinar.  Depending on your browser, it may download the file first (about 93 MB).  If it does, you can double click on the file after it downloads to view it on your PC.



Philip Campbell’s Online Course on Understanding Your Cash Flow in 10 Minutes or Less

Philip Campbell in his never ending quest to teach business owners about cash flow has developed a great new online course.  Straight from the horse’s mouth:

In my new online course I show you how to understand your cash flow in less than 10 minutes a month. And l teach you how to explain what happened to your cash last month to your business partner or CEO (maybe even your spouse) in a 2-minute conversation.

Wouldn’t it be wise to know what happened to your cash last month? Less than 10 minutes a month is all it takes. I provide a 100% money back guarantee to prove it to you. You love my new online course… or I eat the cost.

Check it out at:

Winning at the Game of Business: Financial Management as a Competitive Weapon

This is a free webinar coming up in a week.  I think’s it going to be a good one.  Here’s the announcement from SurvivalWare describing the webinar, and a link to register if you’d like to attend.  (In the interests of full disclosure, I am one of the presenters).

Philip Campbell





Philip Campbell, author of “Never Run Out of Cash” kicks off the presentation with some sound advice about how to whip your company’s finances into shape.  He preaches the virtues of a Monthly Confidence Package for investors, lenders, and key members of your management team.  Philip is adamant that the monthly set of financial reports must include cash flow projections in addition to historical financial statements and commentary.  Entertaining as always, Philip shows you how to keep on top of your finances, and win the hearts and minds of those who can help you win financially in business. 

Hands-On Image 



Rusty Luhring follows with a “hand-on”  demo of how to do what Philip preaches using SurvivalWare.  At the end of the Nuts and Bolts session of creating a Monthly Confidence Package, you get a sneak preview of SurvivalWare KPI Dashboard,  which takes KPIs out of SurvivalWare and puts them into the “cloud”, accessible through web browsers, iPhone, or iPad. 

 Thursday January 26, 2012   11 a.m. EST

Rusty Luhring photo






Join Philip Campbell and me for a fast-paced, free webinar designed to get you motivated about taking the financial management of your company to the next level, and show you the tools to get it done.


It’s Thursday January 26th, at 11a.m. Eastern U.S. Time – 8 a.m. Pacific Time.  


There’s no cost! 


Register Now 


We always get a great turnout when Philip and I team up – so be sure to register early.  Cheapskates that we are, our GoToWebinar susbscription limits us to 100 attendees.


“Changing the World, One Small Business at a Time”

Luhring SurvivalWare, a global provider of small business financial software, announced today the launch of its 20,000 Small Businesses Initiative.   The initiative is directed at two groups:  (1) students, unemployed, and under-employed who have computer skills but no outlet to use them constructively and (2) entrepreneurs and small business owners who need help doing cash flow projections. 

The initiative consists of steep discounts on SurvivalWare Pro for students, the unemployed, and workers looking to upgrade their skills – along with online education and training to turn them into SurvivalWare Analysts and Developers.  The discounts amount to $500 off the regular $695 license fee for SurvivalWare Pro, a 72% savings.  

SurvivalWare Analysts help entrepreneurs do financial analysis and cash flow projections. It may involve a single company, or hundreds of locations that are part of a franchise network.  SurvivalWare Developers create applets to automate common tasks (e.g. data loading, printing graphs and reports).  They also develop customized Financial Models for larger customers or Industry-specific Financial Models for market niches. 

The company has set an ambitious goal to line up 20,000 participants by the end of 2013, and pair them with small business owners who need help.

To obtain a discount coupon and sign up for the next available training, visit the SurvivalWare website at