Look before you Leap

Building a business is about constantly testing and evaluating business models to see what works best.  You often have to take a leap of faith because the outcome of a major decision – such as a project  – or  a new marketing campaign – or an acquisition –  is uncertain and unknowable.  Yet you don’t do these things blindly.  You have certain expectations about what will happen and when you’ll know if something is a success.  “Look Before You Leap” means that you state these assumptions and expectations explicitly, and analyze what might happen from a financial standpoint.

Back of a cocktail napkin is a good place to start.  But then things can get complicated as you learn and pivot and spend and invest and pivot some more.  All of a sudden you have employees and leases and inventory and receivables.  A portfolio of credit cards becomes a major source of working capital.

So how much is this project XYZ going to cost?  Month by month?

What impact will it have on sales?  Margins?  Month by month?  Also: what are the ranges of possible values?  Best case?  Worst case?

Suppose I sell licenses only and not subscriptions?  How about the other way around?

What if customers take 45 days to pay?

How much money do I need?

Look before You Leap with Financial Modeling.

Financial modeling is a tool that allows you to look at different business models “on paper” first.    Unless you have unlimited funds, you need to plan each move carefully.  Over time things get more complex.  There are many moving parts.  You can’t keep track of everything in your head.

You start with the facts. This is where you are today.  Cash, Inventory, Debt, recent sales.  A few years of monthly financial statements if you’ve been around that long.

The financial model is a structure to accumulate this data and make sense of it.  It also allows you to peek into the future

This is what SurvivalWare is all about.   It is a tool to help you Look before You Leap.

The SurvivalWare Experience

You first look at historical performance to inform your decisions about what is possible going forward.

You look at trends graphically, efficiently, with push button ease.

The provided financial models show you everything you need to make assumptions about in order to do a complete financial projection (Income Statement, Balance Sheet, and Cash Flow).

You can base your assumption on history or on judgement.  Or “back of the napkin” sketches.  Days of market research.  Coin flip.  Whatever.

You look at what happens to the cash as the end result of everything else.

The secret about financial modeling is that the income statement and the balance sheet have to be in balance.  Once you’ve got estimates for everything else, your cash balance is the plug.  It is the end result of everything that goes on in the business.  The model calculates cash for future months based on your assumptions about sales, inventory, receivables, expenses, credit cards, etc. etc.

Look before You Leap – try it out for 30 days!

SurvivalWare Simple is a great way to start, and is yours free for 30 days.

If you decide to take this step – do it right!  Call or email to arrange a free consultation.  Let us help you get your data loaded, and give you some pointers on how to peek into the future financially.

custsupport@survivalware.com

703-780-2044

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2 Responses

  1. I love that phrase, leap of faith. But yes I very much agree that you have to look first before you leap.

    I will try that software program you offer.

  2. Hello! I’m at work browsing your blog from my new iphone 4!

    Just wanted to say I love reading your blog and look forward to all your
    posts! Keep up the great work!

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