“How to Take Control of Your Cash Flow” Webinar re-scheduled

We’ve been doing webinars the last 3 or 4 months in an attempt to make the sales and training process more efficient.  Simultaneously, we cranked up the advertising and marketing efforts, and have created a steady flow of prospects who want to do a better job of forecasting cash flow and future liquidity.
 
We still talk [...]

Einstein and Entrepreneurs – Traits in Common

My son Nick, who is studying to be a theoretical physiscist (I think), sent me a link to this article that appeared on www.entrepreneur.com,   
Here’s an excerpt:
“Entrepreneurs have more in common with Einstein than they think. Many of the traits that led him to be named Time magazine’s Person of the Century–kind of an elite club–drive [...]

If at first you don’t succeed, you’re in excellent company

This was originally posted in a separate blog on 4/30/2008.  I decided to discontinue that blog and combine it with this one for SurvivalWare.
There was a great article in yesterday’s (4/29/2008) Wall Street Journal (page D1) with the same title.  It was the the Health Journal column by Melinda Beck.  The tie-in to health was an examination [...]

The SurvivalWare Marketing Saga continues

What a pleasant place to meet for lunch. It is about 10 miles by bike from my house, about 1 mile from the Braddock Road metro stop. We have a tradition of getting the fried pickles as appetizer. Nice menu, you can eat healthy and tasty at the same time.

SurvivalWare Pricing Decision

Setting prices for software licenses has never been easy.   Most of your costs are up front, the marginal cost of production is tiny, and it is very difficult to predict how many units you are going to sell to absorb the upfront costs. 
 
There is a service component of what you sell (e.g. help-line support, [...]

Focus on Marketing – using the blog as the key communication tool

To my marketing consultant, Judy:
 I’d like to focus first on the look and feel of the blog; some details about wording / images to use for the link back to the SurvivalWare site, RSS Feeds, Tags; and promotion of the blog. I just finished reading “Naked Conversations” by Robert Scoble and Shel Israel, and it has [...]

A Whole Different Animal

I just flew back yesterday from Dallas to Washington, D.C. via Denver on Frontier Airlines.  (http://www.frontierairlines.com) It was a nice experience: friendly service, on time each leg of the flight, the granola bar helped bridge the gap between breakfast at the first airport and a late lunch at home.  For some reason, I liked how [...]

Search Engine Optimization (SEO) and Website makeover

Introduction
 
After being online with www.survivalware.com for 5 years, and doing lots of experimenting, I have decided to do a complete site makeover.  I started the project in August 2006, and just recently decided to include Search Engine Optimization (SEO) as part of the effort.  My plan is to nail down the analytics in the process [...]