Why is it so difficult for you, the franchisor, to get a handle on franchisee profitability and cash flow?
…Because trying to get financials from franchisees has been like beating your head against a wall full of sharp razor blades (ouch)!
…Because you quickly found that once you did get some financials faxed to you that it was a painfully slow and incredibly labor-intensive process (not to mention error-prone) to manually enter the numbers into a spreadsheet so you could see the data and try to understand it.
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